Vlone’s history is best understood as a series of defining moments rather than a slow, steady build. Here’s a timeline of the events that shaped the brand into what it is today.
2011 — The Brand Is Founded
Vlone launches out of Harlem, founded by A$ AP Bari alongside fellow A$ AP Mob member AAPK,withAAP K, with A$ AP Rocky and designer Edison Chen closely involved as the brand took shape. The earliest pieces circulate mainly within the A$AP Mob’s own circle before reaching a wider audience.
2014-2016 — Early Growth Through the A$AP Mob Platform
As A$AP Rocky’s music career grows, Vlone rides that same momentum, with the brand’s orange “V” logo becoming increasingly visible in music videos, performances, and street style coverage. Pop-up shops in Los Angeles and New York help build hype through scarcity rather than traditional retail.
2017 — The Nike Collaboration
Vlone partners with Nike on an Air Force 1 release, marking one of the brand’s first major crossovers into mainstream sneaker culture — a signal that Vlone’s influence had grown well beyond streetwear circles alone.
2017 — Paris Fashion Week Debut
Vlone stages its first runway show during Paris Men’s Fashion Week, casting everyday people rather than professional models to stay true to its street-level identity even on one of fashion’s biggest stages.
2018-2019 — Expansion Into Japan
Vlone opens pop-up stores in Tokyo and Fukuoka, tapping directly into Japan’s deep streetwear culture. Launch events, including appearances by A$AP Rocky, turn the openings into major cultural moments within the region’s fashion scene.
2019-2020 — The Juice WRLD Collaboration
Vlone partners with Juice WRLD on what becomes the 999 Club collection, one of the brand’s most emotionally resonant collaborations. Following Juice WRLD’s passing in December 2019, the collection takes on added significance as a tribute rather than a standard artist merch line.
2020 — Collaborating With Pop Smoke
Vlone releases a collaboration with rising New York rapper Pop Smoke, further cementing the brand’s deep ties to hip-hop culture at a moment when Pop Smoke’s own influence was rapidly growing.
2022 — A Change in Leadership
Vlone parts ways with co-founder A$AP Bari following his 2017 conviction on a sexual battery charge, marking a significant turning point in the brand’s history and leadership structure.
2023-Present — Continued Collaborations and Rebuilding
Vlone continues expanding its collaboration roster, including partnerships tied to Playboi Carti and other prominent names in hip-hop, while working to rebuild its identity under new leadership.
Why This Timeline Matters
Vlone’s history shows a brand that grew almost entirely through cultural moments rather than conventional marketing — collaborations, cosigns, and real-world events that generated attention on their own. That pattern is part of why the brand has remained culturally relevant even through major internal changes.
Explore the Collection
See the brand’s collaborations for yourself in our Rapper Collaborations collection, or read the full story of Vlone’s founding and global expansion for more detail on how it all came together.